| Your employer, Peerless Systems, acquired Acme International for its technology. But your leaders want more than 
                                                    just Acme's technology; they also want Acme to be successful in its own right. But Acme has problems. Acme, it seems, is still operated as a traditional three-sigma company. Peerless has long 
                                                    since moved to six sigma and beyond, and you played an important role in making that happen. Your new challenge is to lead Acme from three sigma to six sigma. It's what you've been waiting for 
                                                    your entire career--welcome to senior leadership!  You bring your staff together to establish a baseline. Bob, the vice-president of marketing, says, "We're losing 
                                                    customers due to poor quality, and our competitors are killing us on price."   Ann, your director of quality, is next. "When Bob told us about the quality problems, we 
                                                    increased inspection and testing, " she says. "Field failures dropped, but (of course) costs increased."  
                                                     
                                                        Lorraine, vice-president of finance, shows Figure 1. "My staff and I believe that the customer places a certain value on quality," she states. "At first, 
                                                    our quality was too low, and the customer wouldn't buy our products. When we improved our quality, we also increased our costs, but the customer wouldn't pay the higher prices 
                                                    we had to charge. We've found that profitability is maximized when total cost of poor quality is about 25 percent of sales. The problem is that there is very 
                                                    little profit, even at that cost level."
                                                            | Figure 1: Cost and Value of Quality |  This all has a familiar ring to you. You know that the typical three-sigma 
                                                    company spends about 25 percent of each sales dollar on the cost of poor quality. Before starting the six sigma journey, Peerless was in similar shape. 
                                                    You've prepared the slide shown in Figure 2 to illustrate the difference between three-sigma and six-sigma quality for your staff.
                                                     
                                                        
                                                            | Figure 2: Three Sigma Profits vs. Six Sigma Profits
 
 |   "Right now, our business is only capable of operating at a level equivalent to about three-sigma quality," you explain. "Trying to get 
                                                    better quality out of our existing systems only adds costs. We must develop new systems that deliver better quality and lower costs simultaneously. We need six sigma systems." 
                                                     You go on to describe the differences between six sigma systems and three sigma systems, and the importance of six sigma to Acme. You tell them that six 
                                                    sigma is not a destination, but a journey of continuous improvement. Of course, Acme won't go from three sigma to six sigma in one big jump. Instead, overall 
                                                    performance will move from three sigma to four sigma, then to five sigma and so on as people are trained and systems redesigned and improved. Figure 3 
                                                    illustrates the expected progress toward six sigma.
                                                     
                                                        
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                                                                        | Figure 3: The Journey to Six Sigma |  |  You summarize by telling your staff that six sigma is not about quality for the sake of quality; it is about providing better value to customers, investors and employees. 
                                                    Paraphrasing the Chinese philosopher Lao-tzu, you announce, "Six sigma is a journey of a thousand miles. Creating a roadmap that links customer satisfaction, quality and 
                                                    costs is the first step." About the author  Thomas Pyzdek is author of 
                                                    The Complete Guide to Six Sigma (www.qualityamerica .com) and a consultant in six sigma. Visit his Web site at www.pyzdek.com for more information about six sigma. E-mail him at Tom Pyzdek . |