Six Sigma


Phil's Journal
Philip Crosby

Orienting Management

The most consistent complaint I have heard in my 40-some years of management is that management just doesn't understand about quality and their personal role in making it all come about. However, once it's all made clear to them, they do it rather well. We've taught thousands of them in the Quality College and they change their wicked ways as soon as the comprehension sinks in. However, it's often impossible to get them to an executive or management college session. For that reason, we've created a simple and inexpensive solution.

 At PCA II we've created an interactive CD-ROM titled "Making Quality Clear." It contains videos and exercises that explain what quality means, how it's brought about, what the performance standard must be and how to measure the results in financial terms. Several MBA schools are using the CD as a way of embedding quality management concepts in the minds of their students. When these students begin managing organizations, they will expect their quality professionals to understand the same things.

 Quality professionals who want to educate management (and get all this clear in their own minds) can purchase this CD, or a license to put it on their computer network, from PCA II. Click on our Web link at the bottom of the page and all will be revealed.

 Teaching people of all levels by the interactive CD method has turned out to be very useful. We have requests from all over the world from people wanting to attend Quality College classes. Sometimes this is not practical for them, but the CD series is a big help. They can learn about calculating the price of nonconformance, problem solving, the absolutes of quality management and several other subjects. Those interested in leadership can use my book The Absolutes of Leadership and the video/audio series "Being An Executive, By Choice."

 Almost all the job growth in the past 20 years has come from companies of 500 and fewer employees, the majority being those employing fewer than 20 people. The super-large companies have fewer employees than they used to because they've learned to subcontract large areas of their work. This has a great advantage because the economy is no longer vulnerable to the ups and downs of these large organizations. The smaller companies can make better decisions quicker.

 However, smaller companies must have a common language of quality if they're going to compete in this world economy. There's a lot of competition, and only the useful and reliable will make it through to reach their pot of gold. All the packaged "systems" will be of no help if the management and people of that organization don't understand each other on quality. That is why we've created this new CD--to let that happen.

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