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By: Knowledge@SMU

In the world of marketing and branding, sticking out like a sore thumb isn’t necessarily bad, advises brand innovation specialist Chandran Dharmarajan, a co-founder of I-morph, a marketing innovation consultancy based in Singapore. Dharmarajan, who has worked for more than a decade with Unilever in India and Thailand, followed by a stint with Kraft Foods Asia Pacific, was speaking at a recent seminar, “Transform Your Business By Being Remarkable,” organized by the UOB-SMU Entrepreneurship Alliance Centre of the Singapore Management University.

The seminar also featured guest speakers Ting Choon Meng, chairman and CEO of HealthSTATS International and president of the Fellowship of Inventors, and Donald Dalderup, managing director and innovation catalyst of the New Business Development Academy (NBDA).