Content By Global Innovation Forum

By: Global Innovation Forum


(Global Innovation Forum) -- In November 2015, the Global Innovation Forum, chaired by Brand Genetics, brought together speakers and attendees from some of the world’s most innovative businesses. Over the course of two days we all shared innovation experiences, challenges, anecdotes, and learnings. From the wealth of learning Brand Genetics has distilled six key themes to help you deliver future innovation success.

1. Be prepared to change everything
In a VUCA (Volatile, Uncertain, Complex, Ambiguous) world, the only thing we can be certain of is that in 10 years time everything will have changed. In 2005 we checked email on computers not phones, went to Blockbuster and probably hadn’t heard of Facebook; in 2025 we’ll look back in a similar way at today. In the face of such disruption, corporate lifespans are falling (from 67yrs in the 1920s to 15yrs today). We need to change and update our mindsets, approaches, leaderships and models – fast!