Quality Digest’s picture

By Quality Digest

Better Than 5 Whys

I liked the way Craig Cochran discounted or lessened the credibility of the 5 Whys (“Don’t Fail Your Customers With the 5 Whys,” February 2009). He provided excellent rationale for its limitations. His alternatives were good; however, I do not believe they can replace Ishikawa’s use of the fishbone technique. While with IBM, I had a class in defect prevention using the fishbone technique followed by action teams to remedy candidate causes with a resolution to each of the viable candidate causes.

-- Ed Gardner

 

Mike Richman’s picture

By Mike Richman

As Dirk Dusharme mentioned recently in this space (“A Bold Step Forward,” June 2008), we at Quality Digest have been working like mad these last few months to launch a major redesign of our web site, conveniently located at www.qualitydigest.com. The primary upgrade involves the addition of streaming video, most of which we script, shoot, and edit ourselves.

Early last month, the new site went live. The results have been even better than expected, and not just in terms of user response. This new project has offered us a fantastic opportunity to learn some valuable lessons about customer service and quality in a whole new medium.