(Frost & Sullivan: Mountain View, CA) -- Smart packaging has become an active field of research in various industries as the need to track goods through the supply chain escalates. Significant work is underway among various stakeholders to identify and commercialize smart packaging technologies, especially in the healthcare, electronics, and energy industries.
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New analysis from Frost & Sullivan, “Impact Assessment of Smart Packaging in Healthcare, Electronics, and Energy,” finds that smart packaging for healthcare and electronics products is the most developed. Adoption of smart packaging for pharmaceuticals, in particular, will increase rapidly owing to an aging population in the western world and concerns surrounding drug counterfeiting and overdoses. Smart packaging for energy is still in a nascent stage.
“Smart packaging will continue to grow strongly in the healthcare industry, owing to the intense research climate,” says Technical Insights senior industry analyst Aarthi Janakiraman. “With consumers in healthcare and electronics, especially, demanding sophisticated packaging that can detect exposure to environmental factors, maintain humidity, and act as a drying agent, there is every reason to see more products being sold commercially.”
One hurdle to commercializing the technology is the disparity in regulations across countries, particularly the stringent laws in Europe and North America. The high cost of active and intelligent packaging, potential privacy concerns with smartphones, and low public acceptance add to the challenge.
Customers need to be educated about the technology to ease psychological barriers to acceptance. Quelling consumer fears on food safety, preservation of packaged contents, and creating awareness of the choice of packages available will be crucial.
“Environmentally friendly, tamper-proof, and lightweight packaging will be the next step for the industry,” says Janakiraman. “Advancements geared toward miniaturization, noninvasive sensing of packaging equipped with smart displays, and radio-frequency identification tags will lend momentum to the use of next-generation packaging in healthcare, energy, and electronics applications.”
“Impact Assessment of Smart Packaging in Healthcare, Electronics, and Energy” provides a comprehensive overview of the top smart packaging technologies, and their current and future trends in healthcare, energy and electronics. The study reviews technology developments that might significantly affect adoption of smart packing in various application sectors in the near, medium, and long term. Further, this study includes detailed technology analysis evaluated after extensive interviews with market participants.
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