(InnovMetric: Québec, QC) -- “The best part of the new InnovMetric website is how it exemplifies our philosophy and follows the evolution of the company,” states a beaming Marc Soucy, President of InnovMetric Software, “the hard work has paid off by creating a much more user-friendly and infinitely more interactive website. From first time visitors to longtime fans, the new website offers easy access to all your 3D Metrology software needs.”
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The “makeover” has been a true team effort.
Director of Marketing Patrick Castera has overseen the entire process over the last one and a half years. “InnovMetric strives to be the best at what we do, and we want to show it through every avenue available. Our products are used by industry leaders and they depend on us to keep them up-to-date and on the cutting edge. Our new website was constructed with this in mind.”
InnovMetric has created a crisp, clear and professional website to ensure that the support their customers need is easy to find. Manufacturing engineers, production managers, quality control technicians, etc., will all find what they are looking for quickly and efficiently.
“Time is of the essence for all of our customers, so we made sure that the new site would be quick and accessible.” Patrick also mentions that any visitors searching for solutions will know within moments of being on the website if InnovMetric has the products they are looking for.
“It was a daunting task, but our team has done a great job blending all the information into a well presented and easy-to-use website.”
Stephane Houle, marketing coordinator and webmaster, has worked tirelessly to bring the InnovMetric website, “up-to-date with today’s standards, with back-end magic that will make it much easier to publish new content and update existing material. Using an open platform system, we can publish much faster and provide an upgraded experience.”
These upgrades have simplified navigation and offer access to much more useful content. A universal video player will address the needs of visitors who do not use YouTube and provides a direct way to access our video library, including InnovMetric’s popular webinar series. The new search engine feature will help save time and effort by offering quick access to all content.
Accessibility was also a key goal for the new InnovMetric website. “One of the big pluses of the new site is that it is a ‘responsive’ design',” Stephane continues, “The size and presentation of the content adapts to the viewing device used, whether it is a computer a tablet, or a smart phone. This detail enhances the readability of the website and makes for a more pleasant user experience.”
This adaptability is coupled with Amazon servers, whose world-wide network will offer InnovMetric’s content delivery and downloads quickly and seamlessly no matter where you are located. Finally, any potential customer will enjoy the new Distributors’ Map to help them locate the closest PolyWorks distributor by using Google Maps.
"There are so many new value-added features,” states marketing copywriter, Sonia Roy. She considers that the website’s more detailed product descriptions, distinct communication style and four official languages as clear signs of the maturity of both the company and the market InnovMetric serves. “We needed a corporate website that better reflects the image of the company,” Sonia explains, “…and our new site presents InnovMetric’s product line in a clearer and more refined way.”
InnovMetric unveiled their re-launched website on June 18, 2014, to add an exclamation mark to the 20th anniversary of this independent, hardware-neutral, 3D metrology software company.
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