Content by Larry Goldman
Waze and MeansA friendly little app that takes the rage off the road
Tue, 04/29/2014 - 09:08
I’ve entered a phase I think of as “app fatigue.” I now use my smart phone mainly as, well, a phone. Sure, I take advantage of the handy tools like messaging, maps, Internet, weather, music, and LinkedIn, but I can’t recall the last time I crawled… Judging Kansas CityGood marketing is still hard and not common
Thu, 04/03/2014 - 16:16
Let me start off by saying that I’m not one to judge... unless someone actually asks me to.
And so it was last month, when I was contacted by the Kansas City Business Marketing Association (KS BMA) to help judge entries in the 2014 BMA Fountain… Marketing I Admire—IbexReinforcing identity, involving the tribe
Fri, 10/18/2013 - 13:26
Ibex is another company that clearly understands its customers, or “tribe,” as Seth Godin would say. I discovered this Vermont-based wool clothing company a few years ago when I was looking for a better quality vest than the ones on display at REI… Shedding Light on the Life of Light BulbsAnd some illumination on broken promises as well
Tue, 10/08/2013 - 09:56
Has anyone else noticed how every pricey light bulb now has a life-span estimate? From a marketing perspective, I do love the concept: Invest more up front, but save on energy and materials costs over the long run. Seems like a win-win situation.…