|Name||Job Title||Industry Sector|
|Tripp Babbitt||President and owner||Services -- Training/Consulting|
Tripp Babbitt is a service design architect who helps service executives discover better service designs through different management perspectives and principles. Manufacturing would never introduce a product without first designing the product; to be successful, services need to be designed for optimal performance before information technology or new services are deployed. Tripp can be reached at firstname.lastname@example.org. For further information go to www.newsystemsthinking.com or his blog at http://blog.newsystemsthinking.com.
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