Michael Casey is president and founder of Survey Advantage (www.surveyadvantage.com). Prior to starting Survey Advantage in 2001 he helped American Power Conversion grow from a $2 million business in 1987 to a $1.8 billion business by 2000. As Global Director of Service, Michael was responsible for capturing, analyzing and acting on customer feedback to reinforce ISO 9000 and Baldrige quality standards. Survey Advantage’s mission is to help businesses improve their business performance through the delivery of cost-effective, comprehensive customer feedback systems and easy-to-digest reports. Michael sits on several boards, is a frequent speaker at association conventions, and writes monthly case studies for several industry publications. Michael can be reached at mcasey@surveyadvantage.com.