Davis Balestracci is a member of the American Society for Quality and past chair of its statistics division. These thoughts are taken from chapter nine of his book, Data Sanity (Medical Group Management Association, 2009), with a foreword by Dr. Donald Berwick. It offers a new way of thinking via a common organizational language based in process and understanding variation. Balestracci would love to wake up your conferences with his dynamic style and entertaining insights into the places where process, statistics, organizational culture, and quality meet. Visit his website for more information.