Innovation is a popular buzzword in the business world today. Everyone wants to be the next Apple or Facebook, revolutionizing their products and services by creating the next iPad or Zappos-style service model. But they don’t. They can’t.

Most companies pump out the same old gadgets and services, placing more of a focus on cost and efficiency than creativity. They are so tied to Wall Street’s demands to “grow or die” that they are rarely able to get a fresh idea into the starter phase.