(J.D. Power and Associates: Westlake Village, CA) -- New-vehicle owners are increasingly citing fun-to-drive vehicles as a top reason to remain loyal to their brand, while shifting away from expected resale value as a loyalty reason, according to the recently released J.D. Power and Associates 2010 Customer Retention Study.

Back in 1959, crooner Perry Como greeted us with the holiday song, "There’s No Place like Home for the Holidays." It became a highly anticipated tradition over the years to hear him sing these words:

“Oh, there’s no place like home for the holidays,
‘Cause no matter how far away you roam,
If you want to be happy in a million ways,
For the holidays you can’t beat home sweet home!”

Let’s face it: The business world is changing. Rapidly. While the object of the game is still to drive revenue, the methods have changed. Instead of a monolithic one-way interaction, business is now being conducted through constant and meaningful two-way conversations between organizations and constituents—at every stage of organizational development. And it’s a good thing, too.