Quality Digest Media Kit

Welcome to Quality Digest's 1997 Media Planner. We've put together all the information you'll need to plan a successful marketing campaign with Quality Digest's highly targeted, managerial-level readership.

Of course, you want to reach the best possible audience with your message. Quality Digest provides you with the right mix of quality managers, quality professionals and quality technicians. Who are our readers?

59 percent of our readers are mid- to senior-level managers, such as directors of quality, plant managers, vice presidents of quality, presidents, CEOs and quality control managers.
68 percent work in manufacturing.
57 percent work in companies with more than $25 million in sales, while only 11 percent work in companies with less than $1 million in sales.
65 percent have more than 300 employees.

As always, Quality Digest continues to deliver real value for your advertising investment. We deliver the right blend of managers who have buying power. We write forand are read bythe people who make buying decisions.

Our editorial content reflects our unique readership. Quality Digest pioneered a whole new brand of "quality" journalism by covering trends and techniques before anyone else. We were the first publication devoted solely to covering TQM and all its related elements. We have since expanded our coverage to include the exploding world of international standards, including ISO 9000, QS-9000 and ISO 14000. In fact, Quality Digest covers these standards more than any other quality magazine. We're also moving aggressively to cover the more technical, inspection-oriented side of quality with new columns like Gage Guide and SPC Toolkit.

Our editorial coverage doesn't stop there. We're also the only quality magazine to feature a buyers guide in each and every issue on subjects ranging from software to hardware to consultants and more.

We're also proud to announce that Quality Digest is a member of BPA International. As an audited publication, we guarantee our advertisers will reach a highly targeted readership each and every month.

We also have exciting plans for 1997. Already a pioneer on the World Wide Web, our presence was greatly enhanced in early 1997 with the launch of Quality Digest Online, which includes the full text of Quality Digest, banner ads on each Web page, daily news updates and the only free searchable ISO 9000 and QS-9000 registered company directory. We're also adding Quality Literature Review and Book Mart advertising supplements to our lineup.

We're looking forward to being your marketing partner in 1997 and beyond.