You just finished your audit, and your registrar has handed you a brand-new certificate. Now, what do you do to make sure everyone knows about it? Most likely you’ll send an e-mail out to the entire company, prepare a press release, post an announcement on your web site, and so on. But sometimes, these announcements don’t talk about certification in a technically correct manner. When you use the right terminology in each and every marketing piece, it brings added credibility to you and to every other certified organization.