In this episode of Profile in Quality we interview Wayne Ferch, president and CEO of Feather River Hospital.

 Feather River Hospital is a 101-bed facility nestled into the hills in Paradise, California. It is a three-time winner of the Baldrige-based California Awards For Performance Excellence (CAPE). In 2008 it won CAPE's highest honor, the Gold-level Eureka Award.

Today Feather River Hospital is pursuing the Malcolm Baldrige National Quality Award.