(Jossey-Bass: San Francisco) -- Social Business by Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim (Jossey-Bass, 2012), is the definitive management book on how to rethink the modern organization in the social media era. Based on extensive research and work through the Dachis Group, thought leaders Hinchcliffe and Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.
Designed as both a strategic overview and a hands-on resource, Social Business by Design clearly shows how to choose and implement a social business strategy and maximize its effect. The book explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more. Examples are provided from high-profile companies that have implemented social business strategies, such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM.
Read Chapter One “Social Media: Drivers of Global Business Opportunity” here.
Part One: Adapting Organizations to the Twenty-First Century
Part Two: The Techniques of Social Business
Part Three: Social Business Design and Strategy
View the complete Contents here.
Dion Hinchcliffe is executive vice president of strategy at Dachis Group. He is an internationally recognized thought leader on enterprise social media, business agility, open business models, and information technology. He writes, speaks, researches, and consults on these topics for clients in the Fortune 500 and public sector.
Peter Kim is chief strategy officer of Dachis Group. He is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse.
Dachis Group is a consulting firm that helps large enterprises implement social business design to formulate business strategies; plans, builds, and activates social solutions for customer, workforce, and enterprise engagement; and provides data aggregation and analysis.