(ISO: Geneva) -- The website for the International Organization for Standardization (ISO) has had a major face-lift.

“Simpler, faster, and better” access to information on ISO standards is the aim of the new edition of ISO’s website, which has been fully revised with customer focus and readability in mind.

The new website puts users first. The layout and content have been specifically designed to help visitors find information quickly and easily, in any device.

“This is another example of ISO’s continual goal to be ‘simpler and faster and better,’” says ISO Secretary-General Rob Steele. “We are very excited about the project and hope visitors will enjoy navigating through our new site.”

Today, most of us access the Internet through a variety of platforms. The new ISO website adopts a “one-web” approach. Its fluid and responsive layout flexibly adapts to different resolutions, browsers, and screen sizes, so that no matter how users access the site (e.g., via desktop, laptop, tablet, or smartphone), they can read it comfortably and easily. The new site is also much easier to navigate than its predecessor.

“Another area where you will see a big difference is the content,” says Luigi Principi, the manager of ISO Web Information Services. “We started by looking at what users were doing and built our new site based on that. Our goal was to increase understanding of what ISO does, and how it does it, without losing our audience to endless information.”

The site adopts a completely new approach to content management. Developers started by creating a series of user profiles by aggregating statistics from ISO’s old website. The profiles helped identify ISO’s core online audience, their goals, and needs—from the occasional visitor who wants the answer to a quick question, to regular and experienced users. All the information on the site has been fully edited to make it more relevant and accessible.

To access the new website go to www.iso.org.