(CPM Marketing Group: Madison, WI) -- CPM Marketing Group Inc., developer of customer relationship management (CRM) solutions for health care providers, announced the launch of its Physician Relationship Management System. This is the first provider-specific system designed to assist hospitals in building and maintaining relationships with physicians. The system includes physician database construction, management, advanced real-time analytics, mapping, reporting, contact management, and performance monitoring.

“Given that 80 percent of all patient encounters are generated by physician referrals, it’s vital that hospitals understand and manage their physician relationships,” says John Hallick, president and chief executive officer of CPM Marketing Group. “We have revolutionized the concept of physician relationship management by empowering hospitals to examine the change in physician behaviors over time and correlate it to documented physician contacts and other marketing efforts. By linking the consumer database with the physician database, we present a totality of knowledge and actionable information that has never been available to providers previously.”

CPM’s Physician Relationship Management System leverages a scientifically-based method to identify — qualitatively and quantitatively — the impact that a given initiative has on physician behavior as reflected in the change of the number of referrals, specific procedures performed, etc. This knowledge-driven analysis enables hospitals to allocate funding to the most cost-effective, value-driven physician outreach initiatives, which strengthens their physician relationships and leads to a positive impact on the bottom line.

“This next generation physician relationship management solution allows hospitals to understand the individual physician needs and successfully address those needs with one-to-one communications,” adds Hallick.

Built using CPM’s proprietary Data Fusion database construction and maintenance system, the Physician Relationship Management System incorporates a new user interface, real-time analytical engine, and advanced contact management system.

CPM Marketing Group supports its Physician Relationship Management System with expert consultation and production services. A team of strategic marketing consultants can assist hospitals with developing a physician relationship strategy, messaging and creative development, and complete the process with high quality printing and mailing services.