(AMACOM: New York) -- Chinese companies are being driven both by domestic pressure from competing Chinese companies at home, and by the need to find new customers as their domestic markets become saturated.
Strengthened by a large, well-educated, low-wage workforce, extensive government support, increased education, and an impressive readiness to adapt with lightning speed, Chinese companies are using revolutionary tactics to take down their competition. Written from the perspective of how China sees the world and how this vision relates to what is actually happening on the ground inside China, In the Shadow of the Dragon: The Global Expansion of Chinese Companies—and How It Will Change Business Forever, by Winter Nie and William Dowell (AMACOM, 2012), is a meticulously researched exposé of the most competitive companies in China.
Based on interviews with Chinese business leaders and original case studies, the book provides:
• Profiles of key organizations in different segments of China’s economy
• Insights into subtle yet powerful strategies used to gain market dominance
• An understanding of the Chinese approach to going global
• Analysis of the Chinese way of innovation
• Advice on competing head-to-head or forming alliances with Chinese partners
You’ll read fascinating accounts of organizations such as ICBC, the Industrial and Commercial Bank of China, which recently launched the largest IPO in history; Baidu, China’s leading Internet search engine, which has a market cap twice that of Yahoo, and considerably higher than eBay’s; and Haier, which quietly cornered the U.S. market in creating cheap, small refrigerators for dorm rooms, and forced Whirlpool’s hand when making a serious bid for Maytag.
Read the book’s preface here.
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Preface
1 No Longer a Shrinking Violet
2 Coca-Cola, Huiyuan Juice, and CNOOC: Protectionism on Both Sides of the Pacific
3 Huawei: Technology Dictates, but Politics Still Counts
4 TCL Takes Over Thomson: Li Dongsheng’s Normandy
5 Lenovo: IBM Lends a Hand
6 Kangnai, Haili, and Li Ning: Moving Up the Value Chain
7 CHINT Switches on China’s Electricity
8 Ping An Brings Modern Finance to China
9 Han’s Laser: Creating New Markets
10 Cracking the American Retail Market: Who Is Haier?
11 China Moves Ahead on Clean Energy
12 All Roads Lead to Innovation
13 The Implications for China and the Rest of the World
Winter Nie is a business consultant and professor at IMD, a leading business school in Lausanne, Switzerland.
William Dowell is a freelance writer who has served as a Time correspondent around the world and as European regional editor and correspondent of Global News Enterprises.
AMACOM is the book publishing division of the American Management Association. AMACOM publishes nonfiction books on business, management, leadership, HR, training, communications, career growth, personal development, marketing, sales, customer service, project management, and finance. AMACOM’s editorial, production, sales, and marketing departments are based in New York, New York.
