(Konica Minolta: Ramsey, NJ) -- Konica Minolta Sensing Americas Inc. (KMSA), a global provider of industrial measurement of color, light, and shape, announces the launch of the all-new ShopKMSA.com. Now customers can shop Konica Minolta’s full catalog online anytime, day or night.

This online catalog expands on the company's existing corporate web site and offers a more complete and detailed view of all of their products. From colorimeters to luminance meters to Konica’s innovative spectroradiometers, purchasing some of the most advanced and accurate instruments in the world has never been easier.

“One of the goals of ShopKMSA.com is to showcase the multitude of accessories KMSA offers,” says Lou Carulli, marketing manager for KMSA. “We have accessories that are specific to vertical application such as preform measurement for plastic bottle manufacturing as well as customized specialty units to measure tomato, coffee, French fries, and even human skin.”

The page also features an easy-to-navigate layout, secure customer login, online shopping cart, and an advanced product search engine. In addition, customers can request an online price quote for all higher end products or call in to speak with a product specialist to help choose the correct product for their application.