(ASQ: Milwaukee) -- In 1982, W. Edwards Deming wrote Out of the Crisis (Massachusetts Institute of Technology, 1982). At that time, the United States was enduring a crisis of low quality and high costs. Its previous dominance in the provision of goods and services was being challenged primarily by the Japanese. U.S. consumers were becoming choosier in their product choices and when given two products of equal price, they were choosing the product with the higher quality levels, regardless of where it was built. So where does the United States stand today? Has it settled into an acknowledged competitive position, 28 years later? Have we remembered Deming’s words and his 14 Points for Management, or have we forgotten all he taught so little time ago?

A new book, Out of Another @#&*% Crisis!: Motivation Through Humiliation, by Mike Micklewright (ASQ, 2010) explores just that. One of its purposes is to dissect each of Deming’s principles and see how we rate as a society, as an economy, and as a country when compared to these principles. It analyzes how practices and tools such as quality circles, total quality management, zero defects, benchmarking, balanced scorecard, reengineering, ISO 9001, Six Sigma, and lean either support or do not support Deming’s principles.

The goal of this book is to resurrect the Deming principles, to create more Demingites who will also preach and spread the word of Deming for the good of society, and to shock and tell it like it is, much as Deming would have.

Click here to order book.