Inside Quality Insider

Ryan E. Day  |  06/20/2012

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Troubles, Trends, and #gofurther with Ford

Ford’s June 26–28, 2012, trend conference in Dearborn, MI

Edison, Bell, Carver, Ford. Names synonymous with ingenuity and perseverance. These people inspire me to listen to that small voice that guides and goads my intuition. That voice is rarely wrong, but my translation of intuition into action sometimes leads me to bite off a tad more than I can chew. Single-handedly covering the “Go Further with Ford” trend conference, scheduled for June 26–28, 2012, in Dearborn, Michigan, may be just such a time.

Through an odd, but fortunate, string of circumstances, I was contacted by a PR agent of the Ford Motor Co. She inquired if Quality Digest would be interested in interviewing Benny Fowler, group vice president at Ford. “Why, yes, ma’am,” I said. “We would indeed.” It turned out to be a great conversation (interview starts 7:20 into video), and I was impressed with Fowler’s apparent dedication and enthusiasm as well as his easy manner.

A few weeks later, I was again pleasantly surprised by the PR agent inquiring if I would like to attend the “Go Further with Ford” trend conference. My reply? “Why, yes ma’am, I would indeed.” Very much so, as a matter of fact.

Along with a trip through the Henry Ford Museum and Greenfield Village, there will be four presentations:
• ECO-Cycology
• Urbanization
• Streamline and Simplify
• Design in the Age of Aesthetics and Attention

Following the presentations we will have the opportunity to “create your own projects, from glassware to jewelry, with Ford and TechShop Detroit.” I don’t know what that means, but it sounds like fun; I’ll give it a whirl.

Last but not least, there will be “a unique driving experience at Ford’s Worldwide Proving Grounds” track. Now I don’t really want to drive their new cars around the track (yeah, right), but I’m willing to take one lap for the team. It’s the least I can do, but I shan’t enjoy myself. I promise.

If any of you are unaware that Quality Digest maintains a Twitter account, you'll find us @QualityDigest. I’ll be tweeting my heart out to keep everyone in the loop and maybe have some real-time fun. Just follow the #qdRyan and #gofurther hash tags on Twitter to stay up to speed on the fun and games as they unfold. (I’ve already posted updates using those tags.) The blue QD icon will still be there.

Earlier I stated that I wouldn’t enjoy myself, but I confess, if they pull out all the stops and produce a Ford GT at the track—I will enjoy myself immensely. I promise.

 

 

Discuss

About The Author

Ryan E. Day’s picture

Ryan E. Day

Ryan E. Day is an assistant editor at Quality Digest. With a varied career from mechanic to artist to inventor holding a U.S. patent, but a journalist at heart, he’s produced freelance feature articles, op-ed pieces, ad copy, and display communications. His book, If It Grows, EAT IT! was published in 2011 and Day continues to use Minus B Productions as his personal platform for creativity.

Comments

Ford

you know that if you are not properly trainied, and if necessary, have a competant person sign you off, you should not go driving the GT.  I'll meet you there and get you trained up.  Of course, it will take me several laps to make you familar with the vehicle......

Ford

Bring your helmet......

#gofurther 2012 conference

Safety first you bet, but if I must throw caution to the wind to get seat time in a Ford GT...well. Until then you may enjoy this preview. http://t.co/L6qSu80p