Body
ADVERTISEMENT |
What comes to mind when you hear the word “innovation?” Quick—grab a pen and paper and jot down the first five things that you think about. Many decades ago, I thought of things such as technology, inventions, and the future when someone talked about innovation. The flying cars and robots you’d see on The Jetsons represented innovation to me.
ADVERTISEMENT |
I’ll be candid: Innovation is becoming an overused word. Every time I see a commercial, companies are touting how innovative they are. News media match the word with flashy images. Marketers use it nonstop in taglines and campaigns. Who can blame them? Innovation is a great buzzword; it sounds so appealing, modern, exciting, and enticing.
…
Want to continue?
Log in or create a FREE account.
By logging in you agree to receive communication from Quality Digest.
Privacy Policy.
Add new comment